Abstract: In recent years, China has witnessed a surge of incidents of online public sentiments targeting business corporations, forcing the targeted corporations into great crisis. However, the response capacities and countermeasures of the targeted corporations are ineffective at best. A notable exception is a well-known brand Wang Lao Ji, which successfully dealt with two major crises. This paper analyzes Wang Lao Ji’s crisis management and identifies its successful factors that may be adopted by other corporations.